NEW CHERRY BLOSSOM WEB SITE WELL RECEIVED AND ALREADY ADDING VALUE

The new Cherry Blossom web site launched in October has been exceptionally well received by both the general public and the trade. Using this contemporary medium, the site conveys a modern image to a vintage brand that continues to register remarkable consumer re-call levels with the general public.

 

The design brief was to create a visually attractive, easy to navigate site to enable visitors to find out the most appropriate products for their shoe care and foot care requirements and to provide them with practical tips on achieving the best results. 

 

Visitors can chose to find out more about the Original or Premium ranges by a simple click of the mouse and the individual products are presented on a revolving carousel. A click on the individual image of the product will take you to specific information on that product such as unit size, colour choices  and how to ensure you get the best results when using it. The images are clean and clear with the copy kept to a minimum for maximum effect.

 

The company is justifiably proud of its history – it was a household name for most of the 20^th century – and is still proud of its position in the marketplace today as the first, and now, the only, British manufacturer of shoe care products.    

 

It has a news section which will inform visitors not only of what is going on in the company but will also include items of broader interest that impact on the footwear market in general.

 

Sales Director, David Watkins, says:

“We are delighted with the new site and by the way it has been received by all parties. Not only does it present our company and product range in the best possible light but gives customers the kind of practical information they appreciate. We know from our research that it has generated considerable traffic and has also produced a significant number of trade enquiries.”

 

The new web site can be found at: www.cherryblossom.co.uk