CHERRY BLOSSOM PREMIUM LAUNCHES AT DEBENHAMS
16 January 2010
Cherry Blossom Premium, the new range of shoe care products benefiting from extensive market research on both formulation and performance, is to be launched exclusively through Debenhams, the UK high street departmental chain with 105 outlets in the UK.
The range, presented in tailor-made merchandising units, will be available from mid January in Debenhams’ Ladies Shoe departments. An interesting development is that selected items of the Cherry Blossom Premium range will also be positioned to appeal to those who want to take care of their hand bags.
Sales Director at Cherry Blossom, Dave Watkins, says:
“Debenhams liked the idea of launching Premium exclusively in their stores and working with an iconic brand manufactured in the UK. In fact Cherry Blossom is now the only shoe care brand produced here.
We are also providing training and sales support programmes for Debenhams’ staff to assist with the launch and there will be continuous co-operation on promotional activity and web site activity. The Cherry Blossom Premium range will then be available to the entire trade later in the year. This represents an exciting new development for the brand following encouraging sales results throughout the last twelve months and an extremely positive response from both the trade and the general public to our new web site - www.cherryblossom.co.uk” concludes Watkins.
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The range, presented in tailor-made merchandising units, will be available from mid January in Debenhams’ Ladies Shoe departments. An interesting development is that selected items of the Cherry Blossom Premium range will also be positioned to appeal to those who want to take care of their hand bags.
Sales Director at Cherry Blossom, Dave Watkins, says:
“Debenhams liked the idea of launching Premium exclusively in their stores and working with an iconic brand manufactured in the UK. In fact Cherry Blossom is now the only shoe care brand produced here.
We are also providing training and sales support programmes for Debenhams’ staff to assist with the launch and there will be continuous co-operation on promotional activity and web site activity. The Cherry Blossom Premium range will then be available to the entire trade later in the year. This represents an exciting new development for the brand following encouraging sales results throughout the last twelve months and an extremely positive response from both the trade and the general public to our new web site - www.cherryblossom.co.uk” concludes Watkins.
Return to Cherry News