Cherry Blossom, the Derbyshire based manufacturer of a wide range of shoe care products, has registered a 15% plus increase in sales over the last twelve months – in spite of the downturn in the overall economy. The original, and now the only UK manufacturer of these products, the company has seen sales grow in both its branded and own label businesses and has high hopes of its recently launched new range, “Cherry Blossom Premium”.
Having a high tech manufacturing capability in the heart of the UK makes it an attractive proposition for those brands looking to offer shoe care products to complement their established footwear ranges or services. They can take advantage of both short lead times to respond to customer demand and order in quantities that will assist their cash flow.
As well as producing these items for a number of well known footwear brands, Cherry Blossom’s manufacturing expertise and capabilities enable it to work with companies like Mr Timpson and high street retailer Debenhams to come up with shoe care ranges for their customers.
The six hundred plus outlets that make up the Mr Timpson operation can now rely on British manufacturing and the one hundred and five Debenhams outlets now have a fully merchandised operation with the exclusive launch of “Cherry Blossom Premium” - a range of products that benefit from extensive market research on both formulation and performance.
“Having a modern manufacturing plant in the UK gives us the ability to respond quickly to market trends. We also make our products to the highest specifications with the best standards of quality control in place and we can provide customers with a prompt delivery service to meet their needs”, says Sales Director David Watkins.
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